The pipeline rose and fell with the amount of time leadership could spare for prospecting.
CLIENT RESULT / Marketing agency
A stop-start prospecting routine became a steady pipeline that no longer depended on leadership bandwidth.
SalesSourcers identified the industries where Conveyor had the strongest proof, mapped the addressable market and ran prospecting consistently regardless of the team's client workload.
INDUSTRYMarketing agency
HEADQUARTERSPhiladelphia, United States
COMPANY SIZE11-50 employees
WEBSITEconveyormg.com ->
qualified leads53
sales meetings21
new clients6
campaign period3 months
Results reflect the campaign records and client materials supplied to SalesSourcers.
THE COMMERCIAL SITUATION
Prospecting stopped whenever client work demanded leadership's attention.
Head of Strategic Partnerships Amy Klewiec was carrying lead generation, sales, account management and operational responsibilities. LinkedIn outreach alone could not create the scale or consistency required.
LinkedIn messaging could not reach enough of the market to support growth goals.
The agency needed a repeatable system built around the sectors where it had credible proof.
THE CAMPAIGN DESIGN
Target the sectors where Conveyor had proof, and keep outreach running every week.
Before outreach
How the market was prioritised.
- 01
Signals used
Industries where Conveyor had proof, SEO gaps, paid media activity, content inconsistency and companies with visible demand-generation pressure.
- 02
Account logic
Prioritise segments where existing case studies made the outreach credible and the agency could speak from relevant experience.
- 03
Outreach angle
Lead with proof and a specific commercial gap, then use structured follow-up so prospecting continued even when leadership was busy.
During the campaign
How the campaign was run.
- 04
Lead with proof
Prioritise sectors where Conveyor could demonstrate relevant client outcomes.
- 05
Map the accounts
Build a defined list of target accounts to replace ad hoc LinkedIn searches.
- 06
Tailor the outreach
Connect SEO, advertising and content expertise to the needs of each segment.
- 07
Maintain consistency
Run prospecting and follow-up regardless of fluctuations in leadership workload.
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WRITTEN CLIENT PERSPECTIVEThe pipeline no longer rises and falls with my schedule. I can focus on clients while opportunities keep coming in.
THE COMMERCIAL IMPACT
Prospecting kept running, even when client work was busy.
Within three months, the campaign generated 53 qualified leads, 21 meetings, six new clients and $62K in revenue while freeing leadership to focus on existing client relationships.
Prospecting continued through busy delivery periods.
Targeting focused on industries where the agency's existing evidence was strongest.
Leadership could spend more time on clients without sacrificing future pipeline.
WHY IT WORKED
What turned activity into qualified pipeline.
Use the proof you already have
Existing case studies helped determine which markets were most credible to pursue.
Keep it running every week
Reliable weekly execution mattered as much as the message itself.
Separate delivery from prospecting
Growth became less vulnerable to day-to-day changes in leadership workload.
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