FOR B2B TEAMS READY TO GROW

Outbound pipeline,
that turns into revenue.

We combine experienced, market-aligned SDRs, buyer-intent data and multi-channel execution to book qualified sales meetings your team can actually close.

See how it works
S SalesSourcers / Live campaign
SYSTEM ACTIVE
THIS MONTH
18Qualified meetings
64%Show rate
£184kPipeline created
WEEK 1WEEK 2WEEK 3WEEK 4
Live opportunities5 new
A
VP Sales repliedSeries B SaaS · 2m ago
Interested
N
Meeting bookedCybersecurity · 14m ago
Qualified
R
Call connectedMarketing tech · 31m ago
Follow-up

$4M+ revenue generated for B2B companies in 2025

Cypago Outbox AI Revcat Easygenerator FiveX iScent Conveyor The Recipe Franchise Rocket
WHY GROWTH STALLS

You cannot build a growth plan around pipeline you do not control.

01
TARGETINGYou cannot control which opportunities arrive.

Inbound and referrals bring whoever happens to find you. They do not let you deliberately pursue the accounts that pay more, retain longer or best match your growth plan.

02
VOLUMEPipeline volume is unpredictable.

Inbound and referrals cannot be increased when the forecast falls short. Outbound gives you controllable activity, measurable conversion points and a clearer route to more conversations.

03
CAPABILITYYou lack the time and expertise to build it internally.

Hiring the right SDR is only the start. They still need data, tools, training, oversight and expert coaching. A poor hire can cost months before leadership inherits prospecting again.

THE SALESSOURCERS METHOD

We build the motion.
Then run it with you.

One managed team owns the journey from market selection to a qualified meeting in your calendar, with every conversation feeding the next decision. Explore outsourced SDR, cold calling and appointment setting in detail.

STEP 01 / MARKET DEFINITION

Define the market worth pursuing.

We turn your best customers, commercial goals and offer into a clear addressable market. That gives the campaign firm boundaries before a single lead is contacted.

  • Ideal customer profile
  • Priority sectors and regions
  • Exclusions and qualification rules
03Commercial priorityMarkets ranked by revenue potential
02Market segmentsRegions, industries and company profiles
01Addressable marketA focused list of companies we can credibly win
THE SALES INTELLIGENCE LAYER

Every call and email reply becomes market intelligence.

AI analyses every SDR call and email response, including who replied, their role, region, timing, objections, competitor mentions and buying context. Your dashboard turns that activity into evidence about which markets, messages and buyers are most likely to convert.

ANIMATED PRODUCT TOUR · FICTIONAL DEMO DATA
Sample dashboardAnonymised demonstration data
SalesSourcers / Campaign intelligence
LIVE
CAMPAIGN + CRM OVERVIEW

Pipeline performance

Last 30 days
Dials8,240+21%
Connections3,10837.7%
Conversations68422.0%
Meetings385.6%
Upcoming meetings14Next 14 days
Pipeline generated$425K13 active opportunities
Revenue closed$146K8 new clients
Connected3,10837.7% of dials
Conversations68422.0% of connects
Meetings booked3811.6% of conversations
Qualified pipeline$425KCRM attributed
CRM SYNCED

Meetings, opportunities, pipeline and closed revenue update against your existing CRM.

Live attribution
Recent calls & meetingsRecordingAI notesFeedback
Amelia CarterVP Sales · B2B SaaS · Meeting booked
James WilsonFounder · Marketing agency · Follow-up
Priya ShahCommercial Director · Technology · Qualified out
AI CALL + EMAIL ANALYSIS

What the market is telling you

684 conversations analysed
COMPETITOR MENTIONS31

Across 22 conversations

Most mentioned: incumbent agency
INTERNAL RESOURCES24%

Already have someone in-house

Best response: capacity gap
PRICING INTELLIGENCE18

Budget and pricing discussions

Mid-market buyers show strongest fit
TOP OBJECTIONS
01Timing / competing priorities29%
02Existing internal resource24%
03Price versus current approach18%
AI COACHING INSIGHTLead with the cost of waiting.

Calls that connected the offer to missed pipeline converted 2.3x better than capability-led pitches.

Applied to next coaching session
MARKET RESPONSE DATA

See which buyers, messages and markets convert.

Updated weekly
MEETING RATE BY JOB TITLE
VP Sales9.1%
CRO7.4%
Founder6.3%
VALUE PROPOSITION RESPONSE
Faster pipeline12.4%
Lower hiring risk9.7%
Market visibility7.2%
CONVERSION BY REGION
United Kingdom8.6%
United States7.2%
Australia6.1%
TOP PERFORMING SIGNALNew sales leader hired

3.2x higher meeting rate than broad account targeting.

Source verified · 42 accounts
Best calling window: Tuesday-Thursday, 10am-12pm local timeBased on connects and qualified conversations by role and region.
Full visibilityListen to recordings, read pre-meeting AI notes, leave feedback and inspect every booked meeting.
Coaching three times a weekManagers listen to calls, coach discovery and improve delivery throughout the campaign.
Call and email intelligenceSee which roles, regions, signals, messages and times create conversations and meetings.
CLIENT RESULTS

Qualified meetings are only valuable when they create revenue.

Filter by company type to see what SalesSourcers has delivered for teams facing a similar growth challenge.

HEAR IT FROM CLIENTS

Real founders. Real sales conversations. Real outcomes.

Short, unpolished accounts of what changed after SalesSourcers became their outbound partner.

THE PEOPLE ON THE PHONES

Experienced SDRs who understand the market they call.

We hire experienced, market-aligned talent across the UK, South Africa, the US and Australia, then support them with management, coaching, competition and AI call analysis.

United KingdomUK & Europe coverage
South AfricaUK & global coverage
United StatesNorth America coverage
AustraliaAPAC coverage
Market-aligned talent networkMatching market familiarity, experience and working hours to your buyers.
01

Experienced hires

We select sellers with real phone experience, commercial judgment and the confidence to represent your brand.

02

Matched to your industry

We match you with SDRs whose previous experience, market familiarity and working hours fit the buyers they will call.

03

Manager and AI coaching

Managers review calls three times a week while AI surfaces objections, missed opportunities and specific coaching points.

04

High-performance culture

Strong earning potential, team accountability and quarterly competitions create the energy of a focused sales floor.

HOW WE WORK

From blank page to live pipeline in weeks.

By week three, your trained SDR is speaking to the market and qualified sales meetings can begin landing in your calendar.

01
WEEK 01

Diagnose

We audit your market, offer, historical performance and sales process. Then define the commercial target.

Strategy & market map
02
WEEK 02

Build & train

We build the data, scripts and infrastructure, then train your dedicated SDR on your offer, buyers and objections.

Campaign + SDR ready
03
WEEK 03

Go live

Calling and email begin. Replies are handled, prospects are qualified and sales meetings are booked into your calendar.

First meetings
04
ONGOING

Compound

Weekly insight improves targeting, messages and sales handoff. The system gets sharper every cycle.

Optimisation & scale
BUILD OR PARTNER?

The capacity of an SDR team without the hiring drag.

Hiring one rep is only the beginning. The real cost includes recruitment, management, tools, data, training and the risk of starting again when someone leaves.

FactorIn-house SDROutsourced SDR partner
Rep compensation$50K-$70K base
$70K-$95K OTE
$70K-$90K partner cost
Loaded employment costEmployer tax, pension, benefits, paid leave and hiring adminNo payroll burden
Management time20-40 hours / month4-8 hours / month
Tools & systems$1.5K-$3K / monthIncluded
Time to meetingsOften months after hiringMeetings within weeks
Turnover riskYou replace the repContinuity built in
Indicative annual operating cost$120K-$160K+$70K-$90K

Benchmarked against RepVue, BLS employer cost data and Bridge Group SDR research. Ranges vary by market and coverage.

PACKAGES

Choose the meeting capacity your growth plan demands.

A global outbound team across the UK, South Africa, US and Australia, with flexible coverage for new markets, extra meeting capacity and complex sales motions. See what outsourced SDR costs, or how it compares with hiring in-house.

STARTERFor proving a new outbound motion
10-15expected meetings per month
  • 1,500 targeted calls per month
  • Personalised outreach and testing
  • CRM integration and live dashboard
  • Researcher, SDR and account manager
  • Monthly report and monthly ICP strategy session
Schedule a call ->
ENTERPRISEFor complex markets and larger teams
25-40expected meetings per month
  • 5,000 targeted calls per month
  • Multi-market campaign expansion
  • Custom CRM and reporting workflows
  • SDR, researcher, AE and sales manager
  • Monthly report and monthly ICP strategy session
Schedule a call ->
01
ADD-ONOPTIONAL CHANNELCold email engine

Add personalised email coverage around the same accounts your SDR is calling.

  • Up to 10,000 targeted contacts
  • Individual AI-assisted personalisation
  • Replies handled and followed up by your SDR
Typical uplift: +10-20 meetings
02
ADD-ONINTELLIGENCE LAYERExecutive market insights

Turn every call and reply into decisions your commercial team can use.

  • Competitors, objections and pricing signals
  • Role, region and message conversion
  • Clear recommendations for the next cycle
Monthly report + ICP strategy session
COMPLIMENTARY STRATEGY

See the opportunity before you partner with us.

We will prepare a concise, three-page outbound opportunity map for your business. It is useful whether you partner with us or run the strategy internally.

  • The intent signals worth tracking in your market
  • Our recommended targeting and outreach approach
  • High-intent leads with contact details and a verified "why now"
No generic template. Prepared specifically for your business.
FAMILY OWNED. BUILT FROM SALES.

Two brothers built the outbound partner they wished they could have hired.

SalesSourcers started when a family friend asked Zane for help generating sales meetings. The first cold email campaign booked 23 meetings in three months. One question followed: why not do this for other businesses?

Zane had worked from SDR to Account Executive, SDR Manager and Sales Manager, selling and closing millions in revenue. Zaid brought consulting, operations and automation experience from organisations including Accenture, AXA and Zurich.

Today, SalesSourcers remains family owned. Zane leads commercial growth. Zaid runs delivery, operations, finance and HR. Their names are similar; their responsibilities are not.

Built by people who have carried the numberSalesSourcers was shaped by real SDR, AE, sales management and operations experience, not theory from the sidelines.
Your brand has to survive every callWe protect tone, targeting and qualification quality because a bad outbound conversation costs more than one missed meeting.
Visibility beats blind trustYou can see recordings, AI notes, feedback, meetings, pipeline and market signals, so performance is managed in the open.
MEET THE LEADERSHIP TEAM

Senior people stay close to the work.

Strategy, operations, coaching and client delivery have named owners who remain involved throughout the campaign.

Zane Wasati

Zane Wasati

CEO & Commercial Lead

Commercial strategy, sales performance and client growth.
Zaid Wasati

Zaid Wasati

COO

Delivery, operations, finance and HR.
Abel Wasati

Abel Wasati

CFO, Finance & Strategy

Financial strategy, commercial planning and long-term growth.
Cooper Elgar

Cooper Elgar

SDR Manager

SDR coaching, call quality and campaign performance.
Mike Griffiths

Mike Griffiths

Account Manager

Client success, campaign alignment and campaign strategy.
Liezl Belen

Liezl Belen

Operations & Client Excellence Manager

Client experience, delivery coordination and operational excellence.
BUILD YOUR SALES CAREER WITH US

Join an SDR team that takes the craft seriously.

Work with experienced managers, structured coaching and real campaign data. We are preparing our next hiring round across three key markets.

US MARKETREMOTE

Sales Development Representative

Based in the United States or able to work consistently across US business hours.

  • Fully remote
  • US time-zone coverage
  • Structured SDR bootcamp and continuous training
  • Clear progression into account management, SDR management or closing roles
Apply now ->
UK MARKETREMOTE

Sales Development Representative

Based in the United Kingdom or able to work consistently across UK business hours.

  • Fully remote
  • UK time-zone coverage
  • Structured SDR bootcamp and continuous training
  • Clear progression into account management, SDR management or closing roles
Apply now ->
AUSTRALIAN MARKETREMOTE

Sales Development Representative

Based in Australia or able to work consistently across Australian business hours.

  • Fully remote
  • Australian time-zone coverage
  • Structured SDR bootcamp and continuous training
  • Clear progression into account management, SDR management or closing roles
Apply now ->
COMMON QUESTIONS

The things serious buyers ask before trusting an outbound partner.

Still deciding? Bring the hard questions to a strategy call. We will tell you plainly whether we can help.

How are you different from a lead generation agency?+

Every lead is vetted against fit, intent and timing before outreach begins. Your dedicated, market-aligned SDR completes a proven training programme covering discovery, SPIN Selling and Gap Selling, then works across cold calling and personalised email. You also receive full call visibility, AI notes, manager coaching three times a week and qualified meetings from as early as week three.

How quickly can we expect meetings?+

Most campaigns go live in week three, after strategy, infrastructure and SDR training are complete. Qualified meetings can begin from launch, while performance becomes more predictable as real market feedback improves the campaign.

Will you sound like our company?+

Before launch, we interview your team, study your offer, review customer calls and materials, build the sales playbook and train your SDR on your market. Scripts are tested through role play, call listening and live coaching. Your team approves the positioning, and recordings plus email replies keep quality visible.

How will an outsourced SDR know enough about our business to sell it?+

They are not handed a script and sent to the phones. Your SDR is trained on the problem you solve, the buyers who experience it, your proof, qualification criteria and common objections. Managers coach them three times each week, listen to calls and use AI analysis to identify where product knowledge or discovery needs to improve.

Do you guarantee a number of meetings?+

We set expected meeting ranges based on market size, offer strength and historical data. We do not make artificial guarantees that reward low-quality bookings. Qualification and commercial relevance come first.

What does our sales team need to do?+

Give us strong product context, timely feedback and the capacity to run good discovery calls. We handle prospecting and meeting creation; your closers focus on turning qualified conversations into revenue.

Accepting new partners

Your next customers are already in the market.
Let's start the right conversations.

Schedule a no-pressure call. We will assess your market, current sales motion and whether SalesSourcers is the right outbound partner.

Schedule a call -> 30 minutes · Clear next steps · No generic pitch
Book call