Growth relied on referrals and small-scale outreach, with no repeatable system behind it.
CLIENT RESULT / B2B SaaS and services
A coordinated outbound programme tested a new market and created early commercial traction.
SalesSourcers ran distinct campaigns for German and Polish companies entering the Netherlands and established Dutch eCommerce teams needing stronger marketplace performance.
INDUSTRYB2B SaaS and services
HEADQUARTERSAmsterdam, Netherlands
COMPANY SIZE11-50 employees
WEBSITEfivex.com ->
qualified leads45
sales meetings28
new clients4
coordinated campaigns2
Results reflect the campaign records and client materials supplied to SalesSourcers.
THE COMMERCIAL SITUATION
A new service and new geography required evidence before the team could confidently invest.
FiveX wanted to help German companies expand through Bol.com while continuing to grow in the Netherlands, but lacked the bandwidth to research accounts, test pain points and sustain outreach.
The team needed to validate a new offer for German companies entering the Dutch market.
Different regions and buyer situations required separate messages and propositions.
THE CAMPAIGN DESIGN
Run two clear market tests instead of forcing one campaign to answer every question.
Before outreach
How the market was prioritised.
- 01
Signals used
Cross-border expansion, marketplace presence, Bol.com activity, ecommerce growth and brands showing operational pressure in new regions.
- 02
Account logic
Separate German, Polish and Dutch market hypotheses so each segment had its own message, list and response benchmark.
- 03
Outreach angle
Use expansion or marketplace friction as the reason to engage, then compare which region and pain converted into meetings fastest.
During the campaign
How the campaign was run.
- 04
Separate the markets
Create distinct campaigns for cross-border expansion and domestic marketplace performance.
- 05
Prioritise growth signals
Find companies showing the scale and readiness to expand into the Netherlands.
- 06
Test the pain points
Compare messages across regions and buyer situations to identify what created response.
- 07
Manage execution
Run the data, messaging, deliverability and calling, and keep improving all of it.
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CLIENT QUOTEBreaking into a new market seemed daunting, but the structured outreach and constant testing gave us clarity fast. We now have a steady pipeline and real wins in a space we hadn't touched before.
THE COMMERCIAL IMPACT
The campaign produced revenue while proving that the new market was commercially reachable.
Forty-five qualified leads generated 28 meetings, four new clients and $56K in revenue. FiveX gained early wins and the confidence to keep investing in new regions.
The new-market proposition was tested in real buyer conversations.
Separate campaigns made regional differences visible and easier to optimise.
Early clients validated the service before the company committed further resources.
WHY IT WORKED
What turned activity into qualified pipeline.
Separate hypotheses
Different regions and offers need distinct campaigns if the results are going to teach you anything.
Learn before scaling
Early outbound created evidence about demand before larger investment.
Own the full execution
Coordinating data, messaging and channels prevented gaps between strategy and activity.
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