Previous outreach lacked clear segmentation and a consistent reason for targeting each niche.
CLIENT RESULT / AI agency turned SaaS
Scattered email activity became a repeatable sales process that supported the move from agency to SaaS.
SalesSourcers clarified the target market, built relevant messaging and managed the path from first contact to qualified demo as Outbox evolved its commercial model.
INDUSTRYAI agency turned SaaS
HEADQUARTERSPerth, Australia
COMPANY SIZE1-10 employees
WEBSITEgetoutbox.ai ->
qualified leads111
sales meetings58
new clients12
campaign period3 months
Results reflect the campaign records and client materials supplied to SalesSourcers.
THE COMMERCIAL SITUATION
The team was sending outbound email without clear targeting, follow-up or qualification.
The team had been sending high volumes of email with little return. Referral dependence and an unclear outbound process made it harder to create the predictable revenue base needed for a SaaS transition.
Follow-up was not structured enough to turn initial interest into qualified demonstrations.
The business needed a reliable pipeline while shifting from project revenue toward a recurring product.
THE CAMPAIGN DESIGN
Use outreach to win clients and learn which niches respond.
Before outreach
How the market was prioritised.
- 01
Signals used
Service-heavy companies with slow response times, high inbound enquiry volume, manual booking workflows and visible customer support bottlenecks.
- 02
Account logic
Segment by operational pain where AI voice or chat agents could produce a practical commercial outcome within weeks.
- 03
Outreach angle
Avoid broad AI language. Tie the message to response speed, booking efficiency or support coverage, then test which niche produced the clearest buying intent.
During the campaign
How the campaign was run.
- 04
Select the niches
Identify segments where AI agents could directly improve support, response speed or bookings.
- 05
Clarify the message
Tie the product to a problem the prospect already recognises, and skip the generic AI claims.
- 06
Coordinate channels
Use email, calling and structured follow-up to progress interest into qualified demos.
- 07
Learn from response
Use replies and live conversations to refine the product narrative and target market.
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CLIENT QUOTEWe had no strategy for outbound. We were blasting emails and getting nowhere. SalesSourcers completely turned that around and gave us a clear process to convert leads into clients.
THE COMMERCIAL IMPACT
The campaign brought in clients quickly and gave the team confidence in the move to SaaS.
The campaign generated 111 qualified leads, 58 sales meetings, 12 new clients and $76K in revenue within three months. That foundation supported hiring and the company's move toward a software product.
A repeatable process replaced unstructured high-volume email activity.
Qualified demos created a clearer route from product interest to recurring revenue.
Live market feedback helped sharpen both the target customer and the product story.
WHY IT WORKED
What turned activity into qualified pipeline.
Get specific first
More sends did not help until the audience, problem and message were made specific.
Sell the outcome
Operational impact created a stronger conversation than broad claims about AI capability.
Use outbound to learn
The campaign informed the evolving SaaS proposition as well as creating meetings.
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