New business was tied to the founder's personal network and therefore difficult to scale.
CLIENT RESULT / B2B SaaS
Revcat landed its first outbound client in week one and turned founder-led selling into a repeatable revenue channel.
SalesSourcers built a focused outbound campaign for Revcat, prioritising accounts with immediate revenue pressure and using cold calling plus personalised email to convert early market interest into qualified meetings.
first outbound clientWeek one
sales meetings49
new clients5
pipeline opportunities$380K
Results reflect the campaign records and client materials supplied to SalesSourcers.
THE COMMERCIAL SITUATION
Revcat had a strong offer, but revenue still depended too heavily on the founder's network.
Founder Tom Maples had commercial proof and a clear need for more pipeline, but consistent prospecting was difficult to maintain while also running sales conversations, product priorities and investor-facing growth work.
Warm introductions created opportunities, but did not create a controllable route to new customers.
The team needed meetings that could turn into revenue within weeks.
Previous providers had not matched the founder's standard for opening serious commercial conversations.
THE CAMPAIGN DESIGN
Build a focused outbound route to accounts with a clear revenue problem.
Before outreach
How the market was prioritised.
- 01
Signals used
Funding events, sales-leadership changes, hiring activity, expansion signals and companies visibly investing in revenue growth.
- 02
Account logic
Prioritise founders, CROs and sales leaders who owned the revenue problem and had enough urgency to act quickly.
- 03
Outreach angle
Lead with the commercial trigger, use calling to qualify the pain, and book founder-level conversations where Revcat could show the revenue impact clearly.
During the campaign
How the campaign was run.
- 04
Find revenue pressure
Prioritise companies showing expansion, hiring, funding or sales-leadership change that suggested a need to improve revenue execution.
- 05
Map the right owner
Target founders, CROs and sales leaders, the people closest to the revenue problem.
- 06
Run multi-channel outreach
Use cold calling to create live commercial conversations and personalised email to support timing, context and follow-up.
- 07
Convert early traction
Qualify opportunities tightly and move serious prospects into the founder's calendar with enough context to progress.
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CLIENT QUOTESalesSourcers is the only truly effective lead generation service I've worked with. They take a bespoke approach that is often more effective than in-house SDRs.
THE COMMERCIAL IMPACT
The first outbound client closed in week one, proving the channel could generate revenue quickly.
The campaign produced Revcat's first outbound client in week one, generating $48K in revenue. It then continued to create 49 sales meetings, five new clients and $380K in pipeline opportunities.
The first outbound client landed in the first week, proving the channel could work.
Pipeline no longer depended exclusively on the founder's existing network.
Revenue from the first outbound client gave the team confidence to keep investing in the channel.
WHY IT WORKED
What turned activity into qualified pipeline.
Start with urgency
Accounts with a visible commercial trigger were more likely to take a serious revenue conversation.
Call the pain owner
Founder and revenue-leader conversations moved faster than generic operational outreach.
Prove the channel early
A first client in week one created internal confidence and gave the campaign momentum.
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