Built a direct outbound system that replaced partner dependency with a self sustaining sales pipeline
Franchise Rocket partnered with SalesSourcers to shift from partner reliant lead generation to a predictable outbound engine. Within weeks, they built a scalable system that consistently attracted franchise buyers, improved lead quality, and gave the team full control over their sales growth
Franchise Rocket
Industry
Marketing agency
Company Size
11-50 employees
Company Base
Sydney, Australia
Overview
Franchise Rocket wanted to reduce their reliance on partner networks and referrals, which often limited their reach and slowed down growth. By working with SalesSourcers, they created a high-volume outbound system that allowed them to target franchise buyers directly, streamline their sales process, and scale with confidence.
About the Client
Franchise Rocket is a multi-sector franchise development company that helps businesses expand through franchise growth strategies. They support both emerging and established brands in reaching qualified franchise buyers across different industries.
The Challenge
- Depended heavily on partner networks for lead flow
- Manual prospecting took significant time and produced inconsistent results
- Difficulty reaching franchise buyers at scale
- No repeatable system to sustain long-term growth
- Franchise Rocket needed a reliable, scalable, outbound strategy that could bring leads directly to their pipeline without relying on external partners.
The Solution
- Identified high-intent buyer segments across multiple franchise categories
- Built targeted prospecting lists and multi-step outreach sequences
- Improved messaging to highlight franchise value propositions
- Automated campaign flows to eliminate manual, time-heavy tasks
- Set up a clear lead qualification and handover process
The Results
- A direct outbound pipeline that generated steady, high-quality leads
- Faster, more predictable expansion across multiple franchise markets
- A streamlined sales process that freed up the team’s time
- Increased control over buyer acquisition and long-term growth
- Franchise Rocket now operates a self-sustaining outbound engine that supports ongoing franchise development at scale.
Jaryd Neethling
Founder
“I didn’t think we would close a deal and have the amount of
conversation we are having in the first month”