How the four services differ
Outsourced SDR
A dedicated rep who works your accounts and nobody else's. You are paying for the person and for everything around them, since recruitment, training, coaching and replacement all become our job. Choose this when nobody is prospecting and nobody has the hours to manage someone who would. Outsourced SDR services.
B2B appointment setting
The same work, focused on filling your sales team's calendar. Choose this when you already have closers and the problem is too few meetings. Ask any provider about their qualification bar, because a meeting count is the easiest number in B2B to inflate. B2B appointment setting.
Cold calling
Here the difference is the channel. Choose this when your buyers can be reached by phone and email on its own has stalled. Between 1,500 and 5,000 targeted calls a month, all recorded and available for you to hear. Cold calling services.
B2B lead generation
The broadest of the four, and the term that gets misused most. Ours ends with a booked meeting, where many providers stop at a list or a form fill. Choose this when you are still working out which market to target and that groundwork matters as much as the outreach. B2B lead generation.
What stays the same across all four
Whichever service you choose, the engagement runs the same way. Strategy and build take weeks one and two, the campaign goes live in week three, a manager coaches the SDR three times a week, every call is recorded with AI notes, and reporting is broken down by role, region and message.
If you are weighing us against hiring, start with the full cost comparison. To see what shapes the price, read the pricing page.