The four, and what actually separates them
Outsourced SDR
A dedicated rep who works your accounts and nobody else's. You are buying the person and the management around them - recruitment, training, coaching and replacement all move to us. Choose this when the constraint is that nobody is prospecting and nobody has the hours to manage someone who does. Outsourced SDR services.
B2B appointment setting
The same work, bought by the outcome rather than the head. Choose this when you already have closers and the problem is a thin calendar. The thing to interrogate is the qualification bar, because a meeting number is the easiest metric in B2B to hit dishonestly. B2B appointment setting.
Cold calling
The channel rather than the arrangement. Choose this when your buyers are reachable by phone and email alone has stalled. Between 1,500 and 5,000 targeted calls a month, recorded, with the recordings available to you. Cold calling services.
B2B lead generation
The widest of the four, and the term most abused. Ours ends in a booked conversation, not a list or a form fill. Choose this when the market itself is still an open question and the definition work matters as much as the outreach. B2B lead generation.
What is identical across all four
The engagement does not change shape depending on which name you bought. Strategy and build in weeks one and two, live in week three, manager coaching three times a week, every call recorded with AI notes, and reporting broken down by role, region and message.
If you are comparing us with hiring instead, the loaded-cost comparison is the honest place to start. If you want to know what it costs, the pricing page explains the drivers rather than hiding behind a form.