The number that gets gamed
Appointment setting is the easiest service in B2B to fake. Lower the bar far enough and you can book anyone. The invoice looks the same; the pipeline does not.
You will recognise a gamed meeting number by the symptoms: high booking volume, poor attendance, and account executives who quietly stop preparing because most of the calendar turns out to be unqualified.
Our qualification bar
Every prospect is vetted against three tests before they are ever contacted, and again before a meeting is confirmed.
| Test | What we check | Why it matters |
|---|---|---|
| Fit | Company profile, size, sector and role seniority against the customers you already win | Stops meetings with people who could never buy |
| Intent | Evidence the company is active in market now, not simply a name on a list | Separates a real conversation from a polite one |
| Timing | A reason this quarter rather than some day | Protects your AE's calendar from indefinite nurture |
How the meeting gets booked
Cold calling and personalised email run together rather than as separate campaigns. A call that does not connect leaves a reason for the email to land; an email that gets read gives the call a warmer opening. Prospects do not experience two channels, they experience one conversation.
When a prospect agrees to a meeting, it goes straight into your team's calendar with the context attached: what was said, what they are trying to solve, what objection came up and who else is involved.
How the engagement actually runs
Every programme follows the same four stages. Nothing starts until the market is defined, and nothing goes live until you have approved the positioning.
Weeks one and two - strategy and build
We interview your team, study your offer, review recorded customer calls and existing sales material, then build the playbook. In parallel we define the addressable market: ideal customer profile, priority sectors and regions, and the exclusions that keep the campaign clean. Infrastructure and data are set up alongside SDR training.
Week three - go live
Most campaigns start dialling and sending in week three. Scripts have been tested through role play, call listening and live coaching before the first real conversation. Qualified meetings can begin from launch.
Ongoing - coaching and iteration
Your SDR is coached by a manager three times a week. Calls are recorded with AI-generated notes, so you can hear the market rather than read a summary of it. Every reply and objection feeds back into targeting and messaging.
Reporting you can act on
You see which roles, regions and messages convert, what competitors are being mentioned, which objections recur and where pricing pressure sits. That intelligence is often worth as much as the meetings.
Attendance, not just bookings
A booked meeting nobody attends is worse than no meeting, because it consumed preparation time. Confirmation sequences, sensible scheduling windows and honest framing on the call all matter more than the raw booking count.
This is also why we record everything. If a meeting was booked on a promise your product does not keep, you will hear it on the recording rather than discover it live in the room.
What you get alongside the meetings
Every call and email reply is market intelligence. Across a campaign you learn which competitors keep coming up, which objections recur, where pricing pressure sits, and which roles and regions actually convert. Clients regularly tell us the intelligence reshaped their positioning more than the meetings changed their quarter.