Why sector matching matters
Much of what makes an SDR effective is market knowledge. They need to know the objections a market raises, the job titles that respond, and the language that shows you understand the buyer's problem.
That knowledge takes months to build from scratch. An SDR who has sold into the market before skips most of that learning curve, so we hire for specific markets.
Where we have the most experience
B2B SaaS
Five completed campaigns, from early-stage founder-led selling to enterprise campaigns reaching senior buyers in companies with more than 10,000 employees. SaaS outbound programmes.
Cybersecurity
Security buyers are among the hardest people in B2B to reach cold, and generic outreach fails with them faster than almost anywhere else. Our Cypago campaign came after an internal team and three agencies had failed. Cybersecurity lead generation.
Marketing agencies
Five campaigns in Sydney, Auckland, Philadelphia and elsewhere, nearly all tackling the same problem. Growth depended on referrals and the founder had become the bottleneck. Lead generation for agencies.
If your sector is not listed
We have also run campaigns for scent and product marketing into premium hospitality and luxury retail, for eLearning and for franchising. On a first call we look past your exact vertical. We ask whether your buyers can be reached, whether anyone has bought your offer yet, and whether your market is big enough to support a programme.
If any of those answers is no, we will say so on that call.