Why sector matching matters
Most of what makes an SDR effective is not general technique. It is knowing the specific objections a market raises, the job titles that actually engage, and the language that signals you understand the buyer's problem.
That knowledge takes months to build from scratch. Matching an SDR to a market they have sold into before removes most of that ramp, which is why we hire against markets rather than filling a generic bench.
Where we have depth
B2B SaaS
Five completed campaigns, spanning early-stage founder-led selling through to enterprise motions reaching senior buyers inside companies with more than 10,000 employees. SaaS outbound programmes.
Cybersecurity
Security buyers are the hardest audience in B2B to reach cold, and the one where generic outreach fails most visibly. Our Cypago campaign followed an internal team and three agencies that had not worked. Cybersecurity lead generation.
Marketing agencies
Five campaigns across Sydney, Auckland, Philadelphia and beyond, almost all solving the same underlying problem: referral dependency and a founder who has become the bottleneck. Lead generation for agencies.
If your sector is not listed
We have also run campaigns in scent and product marketing into premium hospitality and luxury retail, in eLearning, and in franchising. The question we ask on a first call is not whether we have your exact vertical on the list. It is whether your buyers are reachable, whether your offer has already been bought by someone, and whether the addressable market is large enough to sustain a programme.
If the answer to any of those is no, we will tell you on the call rather than three months in.