What moves your number
Five things explain most of the gap between a £3,000 engagement and a £12,000 one.
- Buyer seniority. Reaching a CISO or a VP inside a 10,000-employee company takes far more attempts per conversation than reaching an owner-manager. Seniority is the biggest single driver.
- Market size. A market of 400 accounts gets worked differently from one of 40,000. Small markets need more research per account and more patience.
- Call and email volume. Packages run at 1,500, 3,000 or 5,000 targeted calls a month. We match the volume to what your market can take.
- Channel mix. A call costs more per touch than an email and converts far better. The right blend depends on whether your buyers pick up the phone.
- Geography and language. Covering several time zones, or selling into more than one region, adds cost.
What a programme costs with us
Our packages are built around meeting capacity, and the price depends on the market you want us to work.
We quote after the strategy session, once we know how many of your buyers we can reach. The session is free and you keep the output whether or not you work with us.
Comparing outsourcing with hiring
Most companies put a monthly retainer next to an SDR's base salary. The two numbers measure different things, and the comparison makes hiring look cheaper than it is.
A fully loaded SDR costs employer national insurance, pension, tools, data and a phone system on top of salary. Add recruitment spread over how long they stay, the months before they are productive, and the management time needed to coach them. Base salary is usually around half of the true annual cost.
The full breakdown is on the outsourced SDR vs in-house page, including ramp time and staff turnover, the two costs most calculations leave out.
What any provider should include
Whoever you choose, these should come as standard.
- A written qualification standard agreed before launch
- Call recordings you can listen to yourself
- A named rep who works only on your account
- A replacement rep at the provider's cost if yours leaves
- Reporting broken down by role, region and message
If a quote comes in well below the market range, one of these is usually missing, so ask which one.
The £3,000-£12,000 monthly range comes from the rates UK outsourced SDR agencies publish on their own websites, checked in September 2026. These are other firms' published prices, not ours, and not an industry study.