What you are actually buying
An in-house SDR hire is four separate problems: finding someone good, training them on a market they do not know yet, managing them well enough that they improve, and replacing them when they leave. Most companies solve the first and lose on the other three.
Outsourcing moves all four to us. What arrives on your side is a named person who works your accounts, and a calendar that fills.
A dedicated SDR, not a shared resource
The word "outsourced" covers two very different models, and the difference matters more than anything else on this page.
A shared pool means your campaign sits in a queue with other clients. Whoever is free picks up your list that day. They will never learn your market, because they are not in it long enough to.
A dedicated SDR works your accounts and only your accounts. They hear the same objections repeatedly, recognise which job titles engage, and get better at your specific conversation every week. That compounding is the entire value.
Matched to your market, not just assigned
We hire experienced, market-aligned talent across the UK, South Africa, the United States and Australia, then match on the market you sell into. Someone who has sold to CISOs before does not need six weeks to understand why a security buyer will not take a generic call.
Trained before they touch your pipeline
Every SDR completes a structured programme covering discovery, SPIN Selling and Gap Selling, then trains specifically on your offer. Scripts are tested through role play and call listening before a single real prospect hears them.
How the engagement actually runs
Every programme follows the same four stages. Nothing starts until the market is defined, and nothing goes live until you have approved the positioning.
Weeks one and two - strategy and build
We interview your team, study your offer, review recorded customer calls and existing sales material, then build the playbook. In parallel we define the addressable market: ideal customer profile, priority sectors and regions, and the exclusions that keep the campaign clean. Infrastructure and data are set up alongside SDR training.
Week three - go live
Most campaigns start dialling and sending in week three. Scripts have been tested through role play, call listening and live coaching before the first real conversation. Qualified meetings can begin from launch.
Ongoing - coaching and iteration
Your SDR is coached by a manager three times a week. Calls are recorded with AI-generated notes, so you can hear the market rather than read a summary of it. Every reply and objection feeds back into targeting and messaging.
Reporting you can act on
You see which roles, regions and messages convert, what competitors are being mentioned, which objections recur and where pricing pressure sits. That intelligence is often worth as much as the meetings.
What qualifies as a meeting
Loose qualification is how agencies hit a meeting number while producing nothing you can close. Every lead is vetted against three things before outreach even begins:
- Fit - do they match the profile of customers you already win?
- Intent - is there evidence they are in market now?
- Timing - is there a reason to have the conversation this quarter?
A meeting that fails those tests is a meeting your account executive resents attending. We would rather book fewer.
Is outsourced SDR right for you?
It works well when you know which customers you want, have evidence your offer converts, and need a managed route to those buyers without making a founder or AE the full-time prospector.
It works badly when the offer has not yet been validated with anyone. If nobody has bought it, outbound will not be the thing that proves it should exist. Fix positioning first.