What you get
Hiring an SDR yourself means solving four problems. You have to find someone good, train them on a market they do not know yet, manage them well enough that they improve, and replace them when they leave. Most companies manage the first and struggle with the other three.
Outsourcing hands all four to us. On your side, you get a named person working your accounts and meetings arriving in your calendar.
A dedicated SDR on your account
"Outsourced" covers two very different models, and the difference matters more than anything else on this page.
In a shared pool, your campaign sits in a queue with other clients and whoever is free picks up your list that day. Nobody stays on it long enough to learn your market.
A dedicated SDR works only your accounts. They hear the same objections again and again, learn which job titles respond, and get better at your conversation every week. That steady improvement is what you are paying for.
Matched to your market
We hire experienced SDRs across the UK, South Africa, the United States and Australia, then match them to the market you sell into. Someone who has sold to CISOs before already knows why a security buyer hangs up on a generic call, so they do not need six weeks to learn it.
Trained before they call your prospects
Every SDR completes a structured programme covering discovery, SPIN Selling and Gap Selling, then trains on your offer. Scripts are tested through role play and call listening before any prospect hears them.
How the engagement runs
Every programme follows the same four stages. Nothing starts until the market is defined, and nothing goes live until you have approved the positioning.
Weeks one and two, strategy and build
We interview your team, study your offer, listen to recorded customer calls and review your sales material, then build the playbook. At the same time we define the addressable market, including the ideal customer profile, priority sectors and regions, and the companies to exclude. Infrastructure and data are set up while the SDR trains.
Week three, go live
Most campaigns start calling and emailing in week three. By then the scripts have been tested through role play, call listening and live coaching. Qualified meetings can start from launch.
Ongoing coaching and improvement
A manager coaches your SDR three times a week. Calls are recorded with AI-generated notes, so you can listen to your market directly. Every reply and objection feeds back into targeting and messaging.
Reporting you can use
You see which roles, regions and messages convert, which competitors come up, which objections repeat and where buyers push back on price. Clients often find that information as valuable as the meetings.
What counts as a qualified meeting
Loose qualification lets an agency hit its meeting number without producing anything you can close. We check every lead against three tests before outreach begins.
- Fit. Do they match the customers you already win?
- Intent. Is there evidence they are in the market now?
- Timing. Is there a reason to talk this quarter?
Your account executives will resent a meeting that fails those tests, so we would rather book fewer, better ones.
Is outsourced SDR right for you?
It works well when you know which customers you want, have evidence your offer sells, and need a managed way to reach those buyers without turning a founder or AE into a full-time prospector.
It works badly when nobody has bought the offer yet. Outbound cannot prove a product should exist, so sort out the positioning first.