Revenue depended on referrals and could not be forecast with confidence.
CLIENT RESULT / eCommerce marketing agency
An outsourced sales department removed the founder bottleneck and created six-figure growth.
SalesSourcers built and ran the whole sales process, from prospecting and qualification to follow-up and closing support, so leadership could get back to client delivery.
INDUSTRYeCommerce marketing agency
HEADQUARTERSSydney, Australia
COMPANY SIZE1-10 employees
WEBSITEsalessavvy.online ->
qualified leads40
sales meetings23
new clients8
campaign period2 months
Results reflect the campaign records and client materials supplied to SalesSourcers.
THE COMMERCIAL SITUATION
The founder was carrying delivery, operations and sales at the same time.
Referrals created occasional opportunities, but there was no repeatable process for prospecting or follow-up. Potential business went cold whenever client work became the immediate priority.
Founder Mareike Niedermeier had too little time to prospect and follow up consistently.
The agency had no defined sales presentation, closing process or regular sales routine with clear ownership.
THE CAMPAIGN DESIGN
Build a complete sales function, from first call to close.
Before outreach
How the market was prioritised.
- 01
Signals used
eCommerce brands increasing ad spend, weak retention mechanics, founder-led growth and stores showing active acquisition but inconsistent conversion.
- 02
Account logic
Focus on brands with enough transaction volume to benefit from specialist retention and performance marketing support.
- 03
Outreach angle
Position the call around missed revenue and founder capacity, then progress suitable prospects through a two-step sales process.
During the campaign
How the campaign was run.
- 04
Define the sales process
Build a repeatable presentation, qualification criteria and two-step route to close.
- 05
Create demand
Use cold calling, personalised email and paid activity to open relevant opportunities.
- 06
Own the follow-up
Keep every suitable lead moving instead of allowing interest to fade between client commitments.
- 07
Support conversion
Give leadership clearer context and a repeatable structure for progressing qualified conversations.
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CLIENT QUOTEHanding sales over to a team that could prospect, pitch and close freed me to focus on delivery. We hit six figures in new revenue within months.
THE COMMERCIAL IMPACT
Revenue grew and the founder got time back for client delivery.
In two months, the programme produced 40 qualified leads, 23 meetings, eight new clients and more than $100K in revenue. The sales process no longer depended on Mareike personally holding every task together.
A complete sales process replaced inconsistent, referral-led selling.
Follow-up continued while the founder concentrated on client delivery.
The agency gained a documented process that could continue beyond the initial campaign.
WHY IT WORKED
What turned activity into qualified pipeline.
Remove the bottleneck
More demand only helps when ownership of qualification and follow-up is clear.
Build for conversion
The two-step close and sales presentation supported the work happening before the meeting.
Run one process for every lead
Inbound and outbound opportunities were managed through the same process, with clear ownership.
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