Built a scalable outbound system that turned a referral based agency into a predictable growth engine
The Recipe teamed up with SalesSourcers to move beyond referral dependent growth and build a structured outbound engine. Within weeks, they were generating consistent, qualified leads and finally had a predictable pipeline to scale their creative agency with confidence.
The Recipe
Industry
Marketing agency
Company Size
1–10 Employees
Company Base
Auckland, New Zealand
Overview
Auckland-based creative agency The Recipe relied heavily on referrals, which made growth inconsistent and unpredictable. SalesSourcers helped them move from waiting on word-of-mouth to running a structured outbound engine that generated qualified leads and long-term sales momentum.
About the Client
The Recipe is a boutique marketing agency working with small and mid-sized businesses across New Zealand. Led by founder Daniel Baird, the team focuses on digital marketing, strategy, and creative campaigns designed to help brands grow online.
The Challenge
New business arrived only through referrals, leading to long dry spells between clients. The agency lacked a clear ideal customer profile or outbound process, making it impossible to forecast growth. Daniel needed a repeatable system that could create steady opportunities without stretching his small team.
The Solution
SalesSourcers defined the ideal market, SMBs with 5-20 employees ready to invest in marketing. They identified key buying signals such as rapid team growth and ad spend misalignment. A scalable outbound system was built using personalised cold emails, structured follow-ups, and CRM-driven conversion tracking.
The Results
Within five months, The Recipe moved from relying solely on referrals to operating a proactive, data-driven sales engine. They gained predictable revenue flow, stronger forecasting ability, and the confidence to invest in creative delivery while the pipeline kept growing.
Daniel Baird
Founder
“We went from waiting on referrals to having a steady flow of quality meetings. The process was simple, focused, and it worked faster than we expected.”