Enabled a smooth transition from agency to SaaS with a predictable sales pipeline
OutboxAI partnered with SalesSourcers to build a reliable outbound system that supported their transition from agency services to a scalable SaaS model ensuring a predictable sales pipeline and a steady flow of qualified opportunities.
Outbox AI
Industry
Ai Agency turned SaaS
Company Size
1-10employees
Company Base
Perth, Australia
Overview
OutboxAI wanted to evolve from a service-led agency into a SaaS platform but needed a dependable way to generate interest, book demos, and create consistent demand. SalesSourcers stepped in to design an outbound strategy that would support long-term growth and strengthen their shift into the SaaS space.
About the Client
OutboxAI is an AI-driven platform designed to automate and simplify outbound communication for marketing and sales teams. Initially operating as a service business, the company began transitioning into a SaaS model and needed a predictable way to attract new users and partners.
Where the Growth Bottleneck Appeared
OutboxAI was transitioning from an agency service model into a SaaS product but struggled with an inconsistent and unpredictable pipeline. Their team relied heavily on manual prospecting, which limited their ability to scale and made it difficult to secure regular demo bookings. Without a structured outbound system, they lacked the volume and consistency needed to support their SaaS growth goals.
How SalesSourcers Engineered the Fix
SalesSourcers built a fully tailored outbound engine designed specifically for OutboxAI’s SaaS transition. This included refining their ideal customer profiles, rewriting all outbound messaging, and implementing a targeted outreach workflow that replaced their manual efforts. The new system generated predictable outreach volume, automated follow-ups, and ensured that qualified prospects were consistently moving toward demos.
What Changed After Implementation
With the new outbound system in place, OutboxAI began receiving a steady flow of high-quality leads and demo requests. Their pipeline became predictable, their SaaS onboarding increased, and the team was able to shift focus from manual prospecting to product development and customer success. The structured outbound engine helped accelerate their transition into a scalable SaaS business model.
Conor Davies
Founder
“We had no strategy for outbound. We were blasting emails and getting nowhere. SalesSourcers completely turned that around and gave us a clear process to convert leads into clients. The results were insane: 80 booked meetings, 12 new clients.”