Secured enterprise level opportunities with a targeted outbound strategy focused on high value decision makers
Easygenerator partnered with SalesSourcers to implement a focused outbound engine that identified and engaged enterprise-level learning and development leaders, opening doors to larger accounts and faster revenue opportunities.
Easygenerator
Industry
eLearning & b2b SaaS
Company Size
201-500 employees
Company Base
Rotterdam, Netherlands
Sales Meetings (C-suite or VP level at companies over 10K employees)
Overview
Easygenerator wanted to expand deeper into enterprise markets, but their existing outreach wasn’t consistently reaching senior L&D and training decision-makers. SalesSourcers introduced a structured outbound strategy designed to create predictable engagement, stronger positioning, and a steady stream of qualified enterprise opportunities.
About the Client
Easygenerator is an e-learning authoring platform used by global companies to help employees create engaging training content without needing technical skills. The platform serves L&D teams, HR departments, and enterprise-level organisations with a strong focus on ease of use and scalability.
What Needed a Shift
Easygenerator’s team struggled to consistently connect with high-value decision-makers inside large organisations. Their outreach lacked the precision, targeting, and systematic follow-ups required to convert enterprise leads, which made pipeline growth unpredictable and slower than expected.
How We Elevated Their Outreach
SalesSourcers rebuilt the outbound strategy from the ground up, clarifying audience segments, refining the messaging for enterprise L&D priorities, and launching highly targeted campaigns. This included tailored sequences for learning leaders, structured multi-touch follow-ups, and value-driven communication to differentiate Easygenerator inside a competitive space.
The Impact
The new outbound engine quickly generated enterprise-level interest, giving Easygenerator direct access to high-value conversations with senior stakeholders. The pipeline became more predictable, response rates improved significantly, and the sales team gained consistent opportunities that supported long-term expansion into larger markets.
Daniel Baird
Founder
“We went from waiting on referrals to having a steady flow of quality meetings. The process was simple, focused, and it worked faster than we expected.”