Transformed referral driven sales into a scalable outbound growth engine
REVCAT partnered with SalesSourcers to move beyond unpredictable referral-based growth and build a system that consistently generated demos, outbound traction, and qualified sales opportunities.
Revcat
Industry
B2B SaaS
Company Size
1-10 employees
Company Base
London, England
Overview
REVCAT, a growing SaaS platform, relied heavily on referrals for new business, which led to inconsistent growth and long gaps between opportunities. They needed a predictable, scalable outbound engine that could support expansion and bring in steady, high-quality demos every month.
About the Client
REVCAT is a subscription analytics SaaS platform designed to help businesses track revenue, manage subscriber behaviour, and scale through data-driven insights. As demand for efficient subscription tools increased, Revcat aimed to reach more global customers and accelerate sales through a structured outbound strategy.
How SalesSourcers Accelerated Growth
SalesSourcers implemented a full outbound program that replaced REVCAT’s dependency on word-of-mouth with a predictable sales motion. We built targeted lists, crafted messaging tailored to subscription-led businesses, and launched multi-channel outreach to generate consistent demos. By taking over prospecting and follow-ups, we freed Revcat’s small team to focus on product development and customer success.
Within a short period, Revcat saw a steady flow of qualified conversations, stronger pipeline visibility, and a scalable system that supported long-term growth without relying on referrals.
The Solution
SalesSourcers built a structured outbound engine that allowed REVCAT to reduce its dependency on referrals and inconsistent partner-driven leads. This included creating a targeted prospect list, crafting personalised outreach messaging, and setting up a repeatable system for generating conversations with qualified decision-makers. By running continuous optimisation and improving message clarity, the new outbound process helped Revcat connect with businesses that aligned perfectly with their service offering.
The Results
The new outbound strategy delivered a steady stream of qualified leads that replaced the unpredictability of referrals. Revcat gained more control over its pipeline, generated consistent sales conversations, and accelerated revenue growth. With a reliable engine in place, the team could focus more on closing deals and less on chasing introductions, resulting in faster momentum and a stronger market presence.
Tom Maples
founder & chief revenue officer
“SalesSourcers is the only truly effective lead generation service I’ve worked with – I’ve tried them all. They take a truly bespoke approach that is often more effective than in-house SDRs.”